At Exchange we take a realistic approach to appraising property considering relevant comprehensive data from sources that include Australian Property Monitors and APM Price Finder as well as our local market expertise and your expectations. We will advise you on the expected price range for your property prior to your campaign commencing. As the sales campaign progresses we will monitor feedback from prospects and discuss any need to make adjustments to the price guide.
Thinking of Selling?
If you’re thinking of selling a residential or commercial property in Sydney’s inner west, inner east and surrounding suburbs, we can provide you with an obligation free market appraisal.
We believe auctions are the most effective selling strategy for the majority of properties in Sydney’s inner west and surrounding suburbs. That’s because they establish a sense of urgency and in doing so, motivate the decision making process. Property sales campaigns typically occur over four weeks prior to the auction date.
Here’s how we work with you to market your property:
Our sales agents will research your local property market and prepare a market analysis prior meeting with you. At the time of our first meeting we will walk through your home with you making recommendations on how you can present your property in its best light, highlighting what makes your property so special. We will also discuss real estate advertising options and advise you on the best approach for maximizing your property’s value.
At our next meeting we will discuss and agree on the marketing strategy, marketing calendar and sales price as well as the triggers for adjustments throughout your campaign.
Your property will be photographed by a professional photographer, advertisements will be created by our marketing team and later published in print and on websites. Property signage will be installed to maximize impact.
Your home will be opened for inspection during weekdays and weekends and your assigned property agent will begin building relationships with potential buyers.
At this stage we will monitor buyer interest, keep you informed of feedback and recommend any adjustments that may need to be made to the anticipated price.
During the first two weeks of the campaign your sales agent will focus on following up inspections, determining serious prospects and providing them with further information. Towards the final week of the sales campaign we will help interested buyers prepare for the auction, ensuring they know what to expect and that are ready to make the purchase.
On the day of the auction we will meet with you and the auctioneer to discuss and agree the vendor bid, if required. Additionally we will touch base with each of the prospective buyers and be ready to assist them during the auction of your property.
Auctions are most of the times effective and properties tend to sell to the highest bidders. Nevertheless, if your property does not sell at auction, don’t panic, we will facilitate a negotiation between you and the most likely buyer to determine a mutually agreed price. The aim is to have a mutually agreed sales contract signed on the day.